MSN Healthcare Solutions 2018 Educational Practice Management Seminar

The Westin New Orleans Canal Place

Sat January 27th 2018 7:30 am – Sun January 28th 2018 12:00 pm (CST)

Msn18 webbanner


Online registration ends Monday, January 22, 9 pm Pacific. All other registration will be done onsite.


Saturday, January 27, 2018


8 – 8:15 am      Welcome…James P. (Bo) Trotter, FRBMA

8:15 9 am      Thinking Outside the Box: Big Ideas for your Group and the Specialty…Lawrence R. Muroff, M.D., FACR

9 – 9:45 am       Overcoming Physician Resistance to Change…Will Latham, MBA

9:45 – 10 am     BREAK

10 – 10:45 am Radiology Group Collaborations, Mergers and Acquisitions – 2018 Update...Mark J. Kleinschmidt

10:45 – 11:30 am    Strategic Options for Radiology Groups: Let's Issue Spot the Significant Legal and Process Hurdles…W. Kenneth Davis, Jr., JD

11:30 am – 12 pm   Panel…W. Kenneth Davis, Jr., JD, Mark J. Kleinschmidt, Will Latham, MBA, Lawrence R. Muroff, M.D., FACR


1:15 – 2 pm      Making the Case for Private Practice Radiology in a Corporate Hospital Environment…Deborah MacFarlane, MBA, Dean P. Doucette

2 – 3 pm           Washington Update…Bill Finerfrock

3 – 3:15 pm      BREAK

3:15 – 4:15 pm         MIPS and Value Based Payment Today ... and Tomorrow…Don Good, Claudia A. Murray, RCC

4:15 – 4:45 pm         Panel…Bill Finerfrock, Don Good, Deborah MacFarlane, MBA, Claudia A. Murray, RCC

4:45 – 5:45 pm         COCKTAIL RECEPTION and OFF SITE DINNERS

Sunday, January 28, 2018


8 – 8:45 am      Highlights from the Economics National Symposium: What are Other Practices Earning, Thinking, and Doing?...Lawrence R. Muroff, M.D., FACR

8:45 – 9:30 am         Operational Intelligence – Decoding Your Business Intelligence Dashboard…Raif Erim

9:30 – 9:45 am         BREAK

9:45 – 10:30 am       Business Intelligence – A Practical Review…Nicole Newsom, MHA, Jeremy Roebuck

10:30 – 11:30 am      Deep Learning and Artificial Intelligence in Radiology: A Reality Check…Paul Chang, M.D.

11:30 – 11:45 am      Panel…Paul Chang, M.D., Raif Erim, Lawrence R. Muroff, M.D., FACR, Nicole Newsom, MHA, Jeremy Roebuck

11:45 am                   Closing Comments


Westin New Orleans Canal Place

100 Rue Iberville

New Orleans, LA 70130

Reservations: 888.627.8180

Reservations at the group rate of $219 for single or double occupancy can be made by calling the above number and referencing the MSN Meeting by Thursday, January 4, 2018, based on availability.

CME Credit

This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint providership of the Medical College of Georgia at Augusta University and Management Services Network.  The Medical College of Georgia at Augusta University is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
The Medical College of Georgia at Augusta University designates this live activity for a maximum of 10.50 AMA PRA Category 1 Credits™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity includes 10.50 hours of instruction and attendance at the entire activity is approved by Augusta University for a maximum of 10.50 Continuing Education Credit Hours.  



Paul Chang, M.D.

Professor & Vice Chairman, University of Chicago School of Medicine


Dr. Chang is Professor and Vice-Chairman of Radiology Informatics at the University of Chicago School of Medicine. Dr. Chang received his B.A. from Harvard University and his M.D. degree from Stanford University. Concurrent with his medical school training, he also received his M.S. degree in Engineering-Economic Systems from Stanford. Dr. Chang completed his residency and fellowship training in Diagnostic Radiology at Stanford University Hospital.

Dr. Chang is an internationally recognized expert in the field of imaging informatics and has been involved in numerous research and development projects related to imaging informatics as well as enterprise-wide informatics challenges. His early work in workstation design has resulted in presentation and navigation models that are widely used by the majority of PACS systems. While at the University of Iowa, he established and evaluated one of the first US rural teleradiology networks to provide primary interpretation. A novel lossless wavelet-based image distribution mechanism, dynamic transfer syntax (DTS), was co-invented by Dr. Chang; this technology was subsequently commercialized by the creation of Stentor PACS, which was acquired by Philips Medical Systems. This PACS system is used by several hundred hospitals worldwide and is a world- wide leader in market share.

Dr. Chang has been an early advocate for deep and granular IT system interoperability to support data driven informatics workflow orchestration in radiology. He has led the development of one the world’s first Service Oriented Architecture (SOA) implementations within a healthcare enterprise at the University of Chicago. Dr. Chang has been able to demonstrate that this SOA approach can be leveraged to improve efficiency and quality in image acquisition, interpretation, and results communication.

Dr. Chang has been active in the application of informatics approaches to radiology education. His research group was one of the first to describe, implement, and evaluate the use of simulation in radiology resident education. Under his leadership, along with the equally important contributions by RSNA informatics staff, Diagnosis Live, a novel cloud based interactive educational platform featuring gamification and deep analytics was developed. Diagnosis Live continues to be a very popular part of the annual RSNA meeting and is being used in residency programs worldwide.

Dr. Chang has been member of the RSNA Radiology Informatics Committee (RIC), ACR Informatics Committee, and the ACR Commission on Clinical Research and Information Technology. He has served as a member of the ACR Council Steering Committee and Editorial Board of the JACR. He is an informatics consultant to the RSNA for the RadSCOPE electronic education initiative and the myRSNA portal. He has published over 70 peer reviewed articles, 11 book chapters, 99 abstracts, and has been awarded 6 patents. He has given over 500 invited lectures worldwide and has served as course director and/or faculty for over 200 courses for the RSNA and for the Society for Imaging Informatics in Medicine (SIIM) in PACS and radiology informatics. In 2002, he was named as one of the “Top 20 Most Influential People in Radiology” by Diagnostic Imaging. In 2005, he was inducted as a Fellow to the College of the Society for Computer Applications in Radiology (SCAR/SIIM). In 2010, he was named as one of the “25 Most Influential People in Imaging” by RT Image. In 2016, he was awarded the Gold Medal by the RSNA "for having revolutionized the practice of radiology through his expertise in the field of imaging informatics."

W. Kenneth Davis, Jr., JD

Partner, Katten Muchin Rosenman


W. Kenneth Davis, Jr., is a partner in the law firm of Katten Muchin Rosenman LLP.  He counsels health care providers (with a particular focus in radiology) on the structuring, growth and ongoing operations of all types of businesses and relationships including initial business model development, analysis of regulatory, compliance and reimbursement issues, negotiation of contracts, various types of financings, and mergers and acquisitions.  Mr. Davis received his Bachelor of Arts degree in Economics from the University of Chicago and his law degree with honor from DePaul University College of Law.

Raif Erim

CEO, Regents Health Resources


Raif Erim currently serves as Principal and CEO at Regents Health Resources and has had a successful career in operations, finance, management and development of healthcare services for hospitals, for-profit independent organizations and physician practices alike.  Raif has been involved in customized projects for providers of all sizes - large 20+ hospitals IDNs; critical access hospitals; 100+ facility outpatient providers; 70 person physician groups and single physician practices.

Raif has been with Regents since 2007 and a Principal since 2010.  He has an economics degree from Vanderbilt University in Nashville, TN and an extensive background in business and finance.  With over 17 years of healthcare experience in financial analysis, valuations, operations and business development, Raif is a values-driven, strategic executive motivated by creating opportunities for growth and expansion.  Recently he has been involved in creative partnerships and joint venture strategies for physician groups and hospitals looking to align and maximize their strategic positions in the market.  He has helped form these partnerships between physicians, groups and hospitals.

Raif often speaks and writes for industry organizations and continues to pursue new and creative ways to help clients maximize their value, improve patient care, minimize cost, and increase their profitability.

Bill Finerfrock

President, Capitol Associates, Inc.


On January 1. 2014, Mr. Finerfrock became the President and Owner of Capitol Associates (CAI), a government relations/consulting firm based in Alexandria, Virginia.  Prior to assuming ownership of CAI, Finerfrock was a Senior Vice President in the company for more than 20 years.

Finerfrock specializes in health care financing, health systems reform, health workforce and rural health.

Finerfrock has worked in and with the U.S. Congress and Federal agencies on health policy matters for 40 years.

He spent nearly eight years working for two U.S. Senators (Senator Edward Brooke and Senator Roger Jepsen).  

Immediately upon leaving Capitol Hill, he was hired as the first federal lobbyist for the Physician Assistant profession and served for eight years as the Director of Federal Affairs for the American Academy of Physicians Assistants. While with the AAPA, Finerfrock successfully lobbied Congress to approve Medicare coverage for physician assistants; commissioned officer status for all PAs in the uniformed services; authorization for PAs to receive National Health Service Corps scholarships and loans, among other things.

Some of his clients include the Healthcare Business Management Association, the American College of Allergy, Asthma and Immunology, the National Association of Rural Health Clinics and AHRA, the Association for Medical Imaging Management.  

Finerfrock currently works with a wide-range of health related organizations and medical specialty societies on their federal legislative and regulatory issues, including the Healthcare Billing and Management Association, the Joint Council of Allergy, Asthma and Immunology, the American Association of Physicists in Medicine, the National Association of Rural Health Clinics and the National Organization of State offices of Rural Health.

Over the years, he has successfully worked on public policy and regulatory issues before the Department of Health and Human Services, the Department of Transportation, the Department of Veterans Affairs, the Department of Defense, and the Justice Department. In his spare time, Finerfrock serves as the Springfield Representative of the Fairfax County Health Board. He was recently re-elected by his fellow Board members as the Vice Chair of the Board.

Finerfrock is a 1977 graduate of Penn State University.  He has a degree in Political Science.

Don Good

President, InContext

Don is the Founder and President of InContext, focused on helping Health Systems and large physician enterprises operationalize Value Based Purchasing, and Revenue Cycle Optimization. Prior to InContext, Don co-founded PMP, a Revenue Cycle Management and Analytics Company which was ultimately sold to NextGen Healthcare. Previously, he was the President of HCIA, a publicly traded $100 million health care informatics company, currently part of IBM. Prior to joining HCIA, Don was a Director with a Big 5 firm where he helped build and lead a regional health care practice.

Don has held Board and Leadership positions for a number of Private Companies and Not for Profit Organizations, including co-founding Decision-Step, a web-based consumer application that was acquired by

Don speaks nationally on the topics of MIPS, MACRA and Value Based Payment.

Don graduated from James Madison University, in Harrisonburg VA in 1985 with dual degrees in Computer Science and Accounting.

Don enjoys golf and running and someday soon hopes to retire with his wife, Lori, in Santa Fe, NM.

Mark J. Kleinschmidt

CEO, Radiology Advisors


Mark J. Kleinschmidt has 29 years of experience focused on the business of radiology.  He has developed and operated imaging centers, run a mobile MRI company, managed radiology practices (including two of the country’s largest groups), worked for the largest teleradiology company in the country, worked as CEO for the Strategic Radiology consortium of large radiology practices, and provided consulting services to many radiology groups regarding group governance and mergers, strategic planning, and hospital/radiology group joint ventures.

Mr. Kleinschmidt is a graduate of the Carlson School of Management at the University of Minnesota and the William Mitchell College of Law.

Will Latham, MBA

President, Latham Consulting Group


For more than 25 years, WILL LATHAM has worked with medical groups to help them make decisions, resolve conflict and move forward.

During this time he has:

  • Facilitated over 900 meetings and retreats for medical groups.

  • Helped hundreds of medical groups develop strategic plans to guide their growth and development.

  • Assisted over 250 medical groups improve their governance systems and change their compensation plans.

  • Advised and facilitated the mergers of over 135 medical practices representing over 1,300 physicians.

Will has an MBA from the University of North Carolina in Charlotte and is a frequent speaker at local, state and national, and specialty-specific healthcare conferences, and has written award-winning articles on governance for various healthcare publications.

Deborah MacFarlane, MBA

Client Services, MSN Healthcare Solutions


Deborah has more than two decades of experience working with medical professional practices across the country to improve their business functions and provide solutions for maximizing financial performance and reimbursement. Based in California, Deborah's expertise in managed care contracting, imaging center operations and marketing plus her experience working inside radiology practices brings a wealth of value to MSN clients. She holds an MBA from Pepperdine University and is an active member of the Radiology Business Management Association (RBMA) serving as the Chairman of the Educational Products Committee.

Lawrence R. Muroff, M.D., FACR

CEO & President, Imaging Consultants, Inc.


Lawrence R. Muroff, M.D., FACR is CEO & President of Imaging Consultants, Inc., providers of consulting services to radiologists, hospitals, and corporations. The company specializes in strategic retreats, contract review, hospital negotiations, practice structure and governance, merger facilitation, and new business initiatives for radiologists and their practices.

Dr. Muroff is a Clinical Professor of Radiology at both the University of Florida and the University of South Florida Colleges of Medicine, and he is President Emeritus of Educational Symposia, Inc., one of the largest educators of diagnostic imagers in the country.  Dr. Muroff served as the Director of MR, CT and Nuclear Medicine at University Community Hospital, Tampa, Florida from 1974 to 1994.  For twenty years he was a member of a 45-man/woman radiology practice in which he served in several leadership positions, including CEO.

Lawrence Muroff is an honors graduate of Dartmouth College and Harvard Medical School, a member of Phi Beta Kappa and Alpha Omega Alpha, and a recipient of the Gold Medal of the Florida Radiological Society. In 2013 the American College of Radiology (ACR) named Dr. Muroff a recipient of the specialty’s highest honor, the ACR Gold Medal.

Dr. Muroff is listed in Who's Who in America and Who's Who in the World.  He is also listed in the publication, The Best Doctors in America 2000. His radiology socio-economic expertise and his educational expertise were recognized in separate cover stories in Diagnostic Imaging. Similarly, he was featured in a cover story in Imaging Economics. Dr. Muroff was designated by Aunt Minnie as Radiology’s Most Effective Educator: 2010.

Dr. Muroff is a past president of the Clinical Magnetic Resonance Society. He is also a past president of the American College of Nuclear Physicians. Dr. Muroff is a past member of the Board of Chancellors and is currently a Councilor of the American College of Radiology.  He is an inaugural Board member of both the ACR Radiology Leadership Institute and the Neiman Health Policy Institute. Lawrence Muroff has served on the Board of Trustees of the Society of Nuclear Medicine and the Society of Magnetic Resonance Imaging.  Regionally, he has served as president of the Southeastern Chapter of the Society of Nuclear Medicine, the Florida Radiological Society, and the Florida Association of Nuclear Physicians.

Dr. Muroff has authored more than 80 scientific and socio-economic articles, and he has presented over 1000 invited lectures throughout the United States and Europe. He previously served for 23 years as a guest examiner for the American Board of Radiology.

Claudia A. Murray, RCC

Director of Quality Payment Programs


Claudia serves as Director of Quality Payment Programs for AdvancedBI as well as holding the position of Corporate and HIPAA Compliance Officer for MSN Healthcare Solutions, a privately-held, national medical billing and practice management firm.  Through Claudia’s work at MSN, she had been integral in developing Quality Insights, a tool in advyzeBI designed to monitor and aggregate data for Clients' participation in various quality payment initiatives. Prior to joining MSN Claudia was a principal of CMC Consulting, LLC, a healthcare consulting firm that specialized in Medicare compliance programs, coding and compliance audits, and accounts receivable analysis for physician practices, imaging centers, and billing services. Claudia joined MSN in 2014.  It was a natural fit since MSN had been a CMC client for more than 15 years.  Claudia currently serves on the as the Treasurer for the Radiology Coding Certification Board (RCCB) and has been a member of the Radiology Business Management Association (RBMA) for more than 10 years, serving on multiple committees.

Nicole Newsom, MHA

VP of Product Management, AdvancedBI, LLC


Nicole Newsom, MHA is Director of Informatics for MSN Healthcare Solutions and the VP of Product Management for AdvancedBI. Joining MSN in 2011, Nicole brings with her 16 years’ experience in practice management and billing operations, with ten of those focused in radiology. Passionate about healthcare technologies and informatics, Nicole shepherded the development of AdvyzeBI, MSN’s custom Business Intelligence solution, with the strategic goal of providing physicians and administrators with valuable, evidenced-based insights into and for their operations. Nicole obtained her Master’s in Healthcare Administration from the Medical University of South Carolina, and she is an active member of the RBMA and former member of the Data Collection and Reporting Committee as well as its DataMAXX Task Force.

Jeremy Roebuck

Co-Founder and VP of Engineering, AdvancedBI, LLC

Over 14 years of experience in software design, development, implementation, and support. During that time, Jeremy has held lead roles in projects involving web/application development, database architecture/development/administration, and business intelligence design/development/implementation. Having spent the last 12 years Healthcare, Jeremy has established himself as a subject matter expert in Healthcare-specific data, systems, security, interfaces, and compliance requirements. As Co-Founder and VP of Engineering, Jeremy has been pivotal in the design and architecture of AdvancedBI's business intelligence platform and suite of products and services. With his vision, values, and wealth of experience, he continues to be a driving force of innovation and excellence within the organization.


This event has ended


The Westin New Orleans Canal Place

100 Iberville St, New Orleans, LA 70130, USA

Map of Event Location